Our philosophy
AplatformofbodilysilencethathasemergedamidstArmenianwindandlight.Here,touchisnotexplained.Itistrusted.
A sensory space of care
AuroraBotaniqueisnotabeautysalonintheusualsense,butanaestheticinstitution,combiningbodycarewithculturalandsensualexperience.
It is a beauty laboratory of a new type, where rituals replace services and the space becomes an extension of the client's inner state. The essence of the project is to create not just care, but personalized and deeply emotional rituals.
Armenian heritage
Armeniancodesaregentlyintegrated-tuffstone,mountainherbs,ashy-smokycolors.Allthisiswovenintothephilosophyofthebrandunobtrusively,butitcanbefeltintheatmosphere.
We use uncut stones, clay, and stones from Armenian mountains - elements that are found in nature and create a feeling of freshness and naturalness. Mountain plants, herbs, dried flowers symbolize the connection with the earth and its rhythms.
The journey of self-discovery
AuroraBotanique'smissionistogivebacktomanthetouchofself.Throughsilence,texture,light,scentandbodilyritual,wecreateaspacewhereanxiety,rushandthepressureofbeautydisappear.
Clients should not understand what is happening to them during the ritual - everything should happen naturally, almost without their intervention. Masters will guide clients on a journey of self-discovery, without explicit instructions or descriptions. It is a journey that begins with tactile sensations and ends with inner harmony and a sense of returning to the self.
Space as a canvas for inner silence
Each room inside Aurora Botanique is a different conceptual painting. The zoning of the space is created so that each room is like a separate installation. In these spaces there should be a feeling that you have not just entered a salon, but that you have entered a world that absorbs you, making you a part of it.